Northumberland Solar Case Study: #1 for Northumberland Solar Panels
In just six months, Whitwell Media helped transform Northumberland Solar from a newly launched website into a top-ranking local solar brand.
We implemented a focused web design and SEO growth strategy designed around one objective:
Generate more leads by dominating the most commercially valuable local search terms in Northumberland.
The Challenge
When Northumberland Solar first launched their website, they had the foundations of a strong business — but like most new websites, visibility was the challenge.
A great service means very little if potential customers can't find you. That’s where Whitwell Media came in.
Working with Northumberland Solar shortly after launch, Whitwell Media implemented a focused web design and SEO growth strategy designed around the main objective:
Generate more leads by dominating the most commercially valuable local search terms in Northumberland.
A strong service with no local visibility.
The Objective
Northumberland Solar needed more than just a good-looking website. They needed:
Higher Rankings
For buyer-intent keywords
Local Visibility
Stronger presence in local search
GBP Performance
Better Google Business Profile authority
Inbound Enquiries
More form submissions
Phone Calls
Increased direct call volume
Typeform Leads
More qualified Typeform submissions
The goal wasn't vanity metrics.
It was real commercial growth.
Whitwell Media's Strategy
Whitwell Media carried out a full on-page SEO refinement, strategically optimising the website for the highest-converting local solar keywords.
This ensured Google clearly understood what Northumberland Solar offered and where they offered it.
This is one of the most valuable local search terms in their market because it captures users actively looking for installation services.
Northumberland Solar
Solar energy company in Ashington, England
Google Business Profile Optimisation
Whitwell Media didn't stop at the website.
To strengthen local SEO further, Google My Business optimisation was implemented to align Northumberland Solar's business profile with the same keyword strategy.
- Keyword-focused business descriptions
- Service category refinement
- Local relevance improvements
- Geographic authority signals
The Results (Within 6 Months)
This was achieved despite Northumberland Solar currently having only 2 Google reviews.
That matters because map pack performance is often heavily influenced by reviews — yet Whitwell Media’s optimisation strategy was strong enough to drive exceptional visibility regardless.
It wasn’t just about rankings, though. It was about the real-world impact on the business.
- Increased website traffic
- Steady growth in Typeform enquiries
- More inbound phone calls
- Higher local authority
- Greater brand trust
More Visibility. More Calls. More Leads.
In Northumberland Solar’s case, one lead can be extremely valuable.
Individual Typeform responses can potentially be worth up to £25,000 in turnover depending on project size.
That means even incremental increases in qualified leads can have a major impact on business.
Why This Matters...
Many agencies focus on traffic.
Whitwell Media focuses on commercial intent.
By targeting the right search terms — not just more traffic — Whitwell Media positioned Northumberland Solar in front of customers actively searching for solar installation services.
In simple terms:
From New Website to Top-Ranking Local Solar Brand
In just six months, Whitwell Media helped transform Northumberland Solar from a newly launched website into a top-ranking local solar brand.
For businesses looking to grow online, this case study proves what happens when web design and SEO are aligned with commercial intent.
Solar Panels Northumberland - Solar PV Installers ...
We specialise in designing and installing high-efficiency solar panels for residential properties. Our tailored approach ensures optimal energy generation for...
About Northumberland Solar
We bring 15 years of specialised expertise in solar panel system design and installation, positioning us at the forefront of sustainable energy solutions.
Ceo Testimonial – Northumberland Solar
"Whitwell Media have played a huge role in helping us grow online. Shortly after launching, they came in, optimised both our website and Google Business Profile, and the difference has been massive. We're now ranking at the very top for key search terms in our area, the phone is ringing, and we're seeing genuine enquiries come through consistently. Their work has directly contributed to our visibility and growth, and I'd highly recommend them to any business serious about generating more leads online."
Relevant Services
For local and regional businesses seeking to replicate similar lead generation results, we recommend focusing on these core digital capabilities:
Local SEO
Reach high-intent local search queries and rank prominently on Google Maps. We optimise local landing pages and citation profiles to drive local enquiries.
Website Design
Bespoke, high-performance websites engineered for speed, mobile responsiveness, and turning search traffic into a steady stream of valuable leads.
Google Business Profile
Optimise your listing to rank in local map packs, acquisition reviews, and maps visibility. A vital pillar for driving calls and local enquiries.
Services Overview
Discover our full suite of integrated capabilities, from professional web design to comprehensive search engine optimisation and automation.
Want Similar Results for Your Business?
Whitwell Media helps businesses across the UK improve rankings, generate more leads, and turn websites into growth assets. Get in touch now.